Dr. İsnur İnci
Armutlu (PhD)
Manage your brand perception in the age of AI,
learn to manage it, take your brand into the future.
References
Some of the Brands I've Worked Wıth
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Students
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Universities
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Publications
30+
Years of Experıence
Internatıonal
Scıentıfıc Research
Why Me
30+ Years of Brand Communıcatıon Experıence
At agencies like Cenajans Grey, Leo Burnett and Meta, I provided strategic brand communication to many national and international brands from Coca-Cola to L'Oréal, Pfizer to Ulker. Today I combine this field experience with academia to help institutions make their brands meaningful in the age of AI.
FounderBrandAcademyTR
Training and consulting platform on brand communication and brand management in the age of AI.
brandacademytr.com →
Co-FounderIstanbul1881
A cultural brand operating in the field of art communication and documentary projects.
istanbul1881.com →0+
Years of Experience
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Brands
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Projects
Brand Test
Is Your Brand Ready for the AI Age?
When someone asks AI about your category, is your brand recommended? Who manages your perception — you or the algorithm? Find out in 6 questions.
6 questions · 2 minutes · Instant personal report card
Publications
Academıc Publıcatıons & Research
Professional Success on Display: LinkedIn Discourses, Emotional Capitalism, and Digital Communities in Türkiye
OPUS Toplum Arastirmalari Dergisi
View Publication →The Strategic Integration of Rhetoric in Digital Brand Communication: The Case of Enpara and Garanti BBVA in Online Banking
Yeni Medya
View Publication →The Transformation of Brand Perception in the Digital Age: Strategies of Luxury and Mass Prestige Brands
Maltepe University Academic Review
View Publication →New Media and Disinformation: A Communicative Approach to Detecting Fake News Using Machine Learning
Anadolu University Journal of Social Sciences
View Publication →Examining the Effects of Brand Relationship with Macro Influencer on Consumers: The Example of Trendyol
Communication Studies Journal
View Publication →The Effect and Measurement of Public Relations on Brand Equity
Adam Akademi Social Sciences Journal
View Publication →Servıces
Three Core Servıce Areas
From brand strategy to corporate training, from art communication to AI-era perception management.
Traınıng & Academy — BrandAcademyTR
Brand training from beginner to advanced. Individual courses, corporate programs and school workshops.
- Brand Communication & Strategy Fundamentals
- Brand & Perception in the Age of AI (8th P)
- Digital & New Media Strategy
- Personal Brand & Executive Branding
Brand Consultıng
Institution-specific, practice-oriented brand work; from positioning to managing brand perception in the AI era.
- Brand Strategy & Positioning
- AI-Era Perception Management & Model Share
- Synthetic Content & Brand Safety
- Luxury & Premium Brand Positioning
Art Communıcatıon
Brand and communication for the art and culture world. Exhibition, cultural project and curatorship with Istanbul1881 experience.
- Art & Culture Curation
- Cultural Project Communication
- Art Brand Positioning
FAQ
Frequently Asked Questıons
How does the consulting process work?+
We start with a discovery meeting. Then I analyze your brand's current situation and present a customized roadmap. We work together through implementation and follow-up stages.
Which sectors do you serve?+
I primarily work in the service sector, education, healthcare, technology and retail. However, I can create value for brands from any sector.
Are training sessions online or in-person?+
I offer both formats. Corporate training is usually in-person, while individual programs are held in a hybrid format.
What should I do after the brand test?+
After receiving your test results, you can schedule a meeting. We'll determine the most suitable service package for you based on your score.
How can I contact you for academic collaboration?+
For joint research projects, book chapter authorship or conference/symposium participation, please contact me directly by email.
Why is brand management so important in the age of AI?+
AI has become the most powerful tool shaping consumer brand perception. You cannot compete without knowing how algorithms represent your brand.
Who can join BrandAcademyTR programs?+
Brand managers, marketing professionals, entrepreneurs and academics can benefit from our programs. No prerequisites required.
How long do consulting packages last?+
Basic packages last 3 months, comprehensive transformation projects last 6-12 months. Customization is available based on the project.
Can I get service from outside Istanbul?+
Yes, we can work from anywhere in Turkey and abroad through online meetings and digital tools.
Can I see your references?+
Please contact me directly for information about the brands and projects I've worked with. I'm happy to share projects that don't require confidentiality agreements.
Contact
Let's Work Together
Let's take the first step together to prepare your brand for the age of AI. You can reach me through the channels below.