Dr. Isnur Inci Armutlu is a communication professional and academician working in brand management, strategic planning, advertising, public relations, digital media and AI in communication.
Her academic work and research focuses on brand value, corporate reputation, luxury brand communication, digital and social media management, and the effects of AI on communication. She served as Head of the Public Relations and Promotion Department at Istanbul Nisantasi University and currently lectures at Istanbul Medipol University.
She has published book chapters with Nobel Publications and Peter Lang, and has numerous articles in national and international peer-reviewed journals on brand communication, luxury brands, influencer marketing and AI.
Before entering academia, she worked for many years in advertising and communication, primarily in brand management and strategic planning. She worked at leading agencies including Cenajans Grey, Leo Burnett and Meta, providing strategic brand communication and planning services to brands such as Coca-Cola, Henkel, Papa John's Pizza, Kale Seramik, Milupa, Perwoll, Vernel, Pinar, Ulker, L'Oréal and Pfizer.
Since 2014, she has been running art communication and documentary projects under the İstanbul1881 brand she created, while continuing her consulting work in brand and communication.
Areas of Expertise